The people building hospitality software have never worked a Saturday night.

I’ve spent twenty years on both sides of that gap. Seven very different venues, hundreds of staff, and the EPOS, CRM and loyalty platform the whole operation runs on, built by hand.

I’m the person in the room who has done both jobs. I like problems with a shape to them, I like fixing them quickly, and I like leaving people better set up than I found them. Most engagements start small and stay exactly as big as they need to be.

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I can tell you what a duty manager will actually do at eleven on a Saturday, rather than what the roadmap assumes. And I’ll happily be on the floor on the night to prove it. That part is genuinely fun.

I can tell you which of your four systems to keep, which to bin, and what to build in the middle. Usually faster than you’d expect, and always in plain English.