You raise card tips by treating the tip prompt as a product and testing it like one: where it appears, what it says, amounts versus percentages, when in the payment flow it fires, and what the server says out loud while it's on screen. At one of our venues that process took monthly card tips from a couple of hundred pounds to two and a half thousand, with no change to the service and no complaints. The customers weren't squeezed. The prompt just stopped being an afterthought.
Why tips stay low by default
Because the prompt was configured on installation day by whoever was standing nearest, and nobody ever went back. Wrong moment in the flow, awkward percentages on low-value rounds, a screen the customer never quite faces, staff embarrassed by it because nobody gave them words for it. Each default is small. Together they suppress the number for years.
What to test, in order
When the prompt fires
The single biggest lever we found was firing the script before the customer sees anything: the winning version put the prompt on the server's screen first, so the human interaction happened before the terminal turned around. The machine asking cold is the worst version.
Amounts versus percentages
Percentages make sense on food bills. On a round of drinks they produce odd pennies and hesitation. Test round amounts on wet-led sales and percentages on tables, not one setting for the whole house.
The words on the screen and out loud
Copy matters. So does what the server says, which costs nothing and changes everything. Give staff one comfortable sentence and permission to use it. If the team feels awkward, the setting doesn't matter; they'll skip past it on the customer's behalf.
One change at a time
Change one variable, run it for a couple of weeks, read the number, keep or revert. It's not glamorous, but it's how you find your venue's answer rather than someone else's.
Who this is for
- Operators whose card tips have flatlined at a number that feels wrong for the trade
- Managers who've never seen the tip settings screen on their own till
- Anyone rolling out new payment terminals and about to accept the defaults
What it costs and what to expect
Almost nothing but attention. The changes are settings and words, not hardware, and the testing discipline is an afternoon to set up. Expect the first meaningful move within a few weeks of testing honestly, and remember the rules: tips must reach staff fairly and lawfully, and the customer must always feel free to say no. A prompt that annoys people is a worse default than the one you started with, which is why the out-loud words matter as much as the screen.
Want the defaults reviewed properly?
Tips are one of a dozen day-one settings that quietly set your numbers. A defaults review covers the lot, and it starts with a free 30 minute call via the contact page. Or take the free Stack Check first and see the whole picture in two minutes.
Does this sound like something you need help with?
Book a free 30 minute call and tell me what's going on. If I can help, I'll say how. If I can't, I'll say that too.
